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Social media campaign markets the new candles to a wide variety of consumers.
September 26, 2022
By: Melissa Meisel
New from Yankee Candle is its new fall fragrance collection, #FallInLoveWithYC. Seasonal scents include Autumn Nature Walk, Apple & Sweet Fig, Soft Wool & Amber and Golden Autumn. All fragrances are available in Yankee Candle stores and at YC.com, Kohl’s, Bed, Bath & Beyond and Meijer. Scent of the Year As reported in Happi, Yankee Candle has rolled out its fourth annual Scent of the Year, Inspire. It is said to celebrate Ikigai, the philosophy for living a long and happy lif...
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